In a cruise industry first, ultra-luxury Silversea Cruises has launched a complimentary service that provides streaming movies and live television news broadcasts to guests’ mobile devices aboard Silver Cloud.
The service can be accessed on any Wi-Fi-enabled laptop, smartphone, tablet, or even e-book reader—anything with a browser. It includes access to an extensive library of classic and recent Academy Award-winning feature films, with more than 80 per cent of the movies offered in five languages: English, German, French, Italian, and Spanish.
Fabio Agostini, Silversea’s chief information officer, said: “We’re delighted to be able to offer this innovative service to enhance our guests’ onboard experience. Smartphones and tablets are a necessity for today’s travellers, who rely on instant access to information. Jason Cohn, our director of infrastructure, and his valuable team worked closely with RedCell Technologies, HMS, and On-Board Movies to develop a streaming media service that would fit seamlessly with our guests’ increasingly technology-driven lifestyle.”
A limited supply of iPad minis is also available (on a first-come, first-served basis) to Silver Cloud guests wishing to borrow a tablet to view the streamed movies and television during the voyage.
By the end of 2013, the service will be rolled out to four additional ships: Silver Shadow, Silver Whisper, Silver Wind and Silver Galapagos. In the coming months, the company is also planning to add an expansive selection of international newspapers to its menu of streamed media offerings, an option currently in the testing phase.
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